Privacy Policy

Selby Rae Privacy Policy
Updated 8/19/20

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from selbyrae.com (the “Site”). It is designed to maintain your trust and confidence, help you understand how we collect, use, and protect personally-identifiable information you decide to share, and help you make informed decisions about how you may access, correct, or delete this information. By using or accessing selbyrae.com, you are accepting the practices described in this Privacy Policy.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

[[INSERT DESCRIPTIONS OF OTHER TYPES OF TRACKING TECHNOLOGIES USED]]

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers or information from third party payment processors such as PayPal), email address, and phone number. We refer to this information as “Order Information.”

Lastly, we may collect information that you provide on this website and through other sources, such as off-line events, wedding fairs or partners

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

[[INSERT OTHER USES OF ORDER INFORMATION]]

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

[[INSERT OTHER USES OF DEVICE INFORMATION, INCLUDING: ADVERTISING/RETARGETING]]

Optional Features: We post customer testimonials on our website which may contain the customer’s first name and last initial. If you choose to submit a testimonial, we may use your first name and initial, photographs, wedding story, wedding date and location, and dress style after first obtaining your express permission via e-mail to post these items. We will not share any other personally-identifiable information as part of the testimonial. You may request that we remove your testimonials by contacting our customer service at info@selbyrae.com.

If you choose to request information from us or participate in a promotional or marketing program available on the website, such as contests, sales promotions, newsletters, wedding events, and fairs, we may ask for your name, address, phone number, and other information. Supplying this information is strictly voluntary. We also periodically send an e-mail newsletter. If you wish to subscribe to our newsletter(s), we will use your name and e-mail address to send the newsletter to you. Out of respect for your privacy, we provide you with a way to unsubscribe to the newsletter. Please see the “Choice and Opt-out” section for details.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

[[

INCLUDE OPT-OUT LINKS FROM WHICHEVER SERVICES BEING USED.

COMMON LINKS INCLUDE:

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

]]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHILDREN UNDER AGE 13

Selbyrae.com does not knowingly collect or solicit personal identifiable information from anyone under 13 years of age. Please do not attempt to register or send any information about yourself to us. If a child has provided this website with personally identifiable information, we ask that a parent or guardian please send us an email at info@selbyrae.com, and we will delete the information about the child from our files.

WHAT SHOULD I KNOW ABOUT DISCLOSING PERSONALLY-IDENTIFABLE INFORMATION ON OTHER WEBSITES?

Whenever you voluntarily disclose personally-identifiable information online, such as through e-mails, message boards, or in chat rooms, that information can be collected and used by others. Additionally, the privacy policies of other websites will vary in how well your personal information is protected. Certain websites may not implement a privacy policy. If you provide personally-identifiable information online that is accessible by the public, you may receive unsolicited messages from other parties. It is ultimately your responsibility to maintain and protect your personally-identifiable information. Before you submit any personally-identifiable information, read the posted privacy policy of every website, whether you are linking from our website or browsing websites on your own.

YOUR CONSENT TO TERMS AND CONDITIONS OF THIS PRIVACY POLICY

Your use of selbyrae.com and any dispute arising from it, is subject to this Privacy Policy as well as our Terms and Conditions and all of its dispute resolution provisions, including mandatory arbitration, limitations on damages and choice of law described in the Terms and Conditions. If we decide to change this Privacy Policy or our email practices, we will post those changes to this privacy statement, the home page, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this Privacy Policy at any time, so please review it frequently. If we make material changes to this policy or the way we use your email address, we will notify you here, by e-mail, or by means of a notice on our home page. Non-material changes and clarifications will take effect immediately, and material changes will take effect within 30 days of their posting on this website. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@selbyrae.com or by mail using the details provided below:

325 Randolph Avenue, Saint Paul, MN, 55102, United States